UK consumer reasons for following brands on social media in 2019, by generation

Do you follow brands on social media? And if so, why?

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Release date

June 2019

Region

United Kingdom

Survey time period

March 29 to April 2, 2019

Number of respondents

1,000*

Supplementary notes

* The source adds the following note: "The 1000 respondent sample is nationally representative of the UK’s working age population, in terms of age, gender and home location."

The generational definitions are: Gen Z: Aged 18-24; Millennials: Aged 25-39; Gen X: Aged 40-54; Boomers: Aged 55-64

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